A few of the faces that make it all possible

Everybody always says “it starts with a dream...”

but this startup was more like a harsh, slap-in-the-face reality...

Familial disappointment and a financial depression is what catapulted me into the business you see today...

There’s a backstory that I’m actually preserving for my Oprah talk-show subject, but just know (all 4 of you who are reading this) you are highly valued, and I can see when you put something in your cart and abandon the purchase. I love you. 

Judica or Judy,

CEO